Personas are used to group users that behave in a similar way. This is often based on job titles, as most people have specific roles within a team, but the lines can blur when you have a team of people who are all performing similar tasks (eg. the finance team within a company).
<aside> <img src="/icons/shuffle_gray.svg" alt="/icons/shuffle_gray.svg" width="40px" /> The template for this database will automatically pull through Jobs to be done and Interviews that are linked to each persona
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<aside> <img src="/icons/photo-landscape_gray.svg" alt="/icons/photo-landscape_gray.svg" width="40px" /> Illustration by Icons 8 from Ouch!
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